David Morey 
AI, if you’re not already familiar with it, stands for “artificial intelligence” and is a type of technology that uses computers to learn about problems and solve them almost like humans. They simulate learning, understanding, decision-making, creativity, problem-solving, and autonomy, and can replace human intelligence.
Although ancient Greek philosophers foresaw a time of “thinking machines,” it wasn’t until the mid-twentieth century that computers began to solve problems. Later, in the 21st century came deep learning and big data analysis, which helped computers do their jobs better. Today, generative AI is a big breakthrough and creates text, images, videos, and more. Of course, technology is always advancing, and AI is likely to improve even more as time goes on. Below is a look at the innovation of AI in the gaming industry and how it is being used now and how it could be in the future.
Predictive AI
One of the biggest uses of AI in the industry has been as a predictive tool, especially in slots. The incorporation of random number generators (RNGs) and predictive AI into slots marks a new era of sophistication. The slots can evaluate the customer in real time and apply rules and principles that improve the gaming experience for the player, based on algorithms that feed off player demographics, previous bets, the time of day, bets that have been placed in other casinos, and more.
Data-Driven Insights
The great analytical power of AI allows online casinos to acquire massive insight into trends and behaviors. The AI collects gargantuan amounts of data that casinos are then using to improve game design, marketing strategies, and customer service.
Anyone looking for a real money casino in Canada will be well aware of how crowded the market is, so any operators looking to stand out from the crowd will have to be ahead of the game when it comes to AI.
Personalization
The analytical capabilities of AI allow online slots and casino websites to analyze a player’s past behavior and provide gameplay features they’ll enjoy. Analysis of the player’s past interactions helps the website determine which games to present to a player. An online slot machine might, for instance, present a specific game or bonus because other players have used it and enjoyed it in the past. It can shift the themes, symbols, and even the bonus rounds based on the preferences you have shown.
Importantly, games can even suggest the best strategies for you, based on your playing history and past risk tolerances. The AI looks at thousands of data points, including all your wins and losses, bet sizes, and reactions to your wins and losses. This AI assistance helps you make more informed decisions and, by doing so, enhances your overall performance and enjoyment of the game.
Greater Safety And Security For Players And Casinos
AI has helped casinos tighten up security. Thanks to AI, they can detect unusual behavior patterns and potential fraud much more quickly than by using traditional methods. This makes the user environment safer and protects players’ personal and financial data. You can play your favorite games without worrying about security breaches while you play.
The Future Of Ai In The Online Casino Industry
AI is here to stay, and operators will use it even more in the future. Naturally, they’ll continue enhancing the aspects of security, safety, personalization and more detailed above.
The industry can also expect greater use of AI in other aspects. Online casinos have already begun to experiment with and/or more actively implement some.
Automation For Efficiency
Online casinos understand how important efficiency is for the casino to operate with minimal disruption. AI will help online casinos to perform compliance checks and fraud checks and support the casinos in providing good customer service. You may have noticed already that when you contact customer service, a chatbot acknowledges you and responds with automated replies.
Immersive Experiences
Players are demanding more immersive experiences and online casinos are working hard to provide them. One innovation has been the birth of live casino gaming, which sees casinos operating games hosted by professional dealers and streamed in real time to the player’s device.
In the AI world, casinos are likely to offer AI-powered virtual reality gaming, which could see new challenges for game developers, as well as create an additional consideration for them when designing and developing games. AI will create an unparalleled, realistic experience for players and a more interactive experience. The AI is also likely to be dynamic and make real-time adjustments in difficulty based on the player’s skill level.
AI is a major technological innovation, and online casinos are using it more and more. They’re trying to understand what players want and are then providing it. AI support in helping them to achieve this is monumental and will allow them to continue serving players to the very best of their capabilities in the future.
