David Morey 
Online entertainment in Canada has been booming. Suffice it to say that the country has been an international technology hub, making it a good terrain for such infrastructure. Of course, we do have some statistics to speak of; Statista recently valued the market at $0.70bn, with an expectation for approximately 7.54% CAGR for the remainder of the years to come.
Will technologies like live streaming prove to have a role in this anticipated growth? If you have such questions, you have come to the right place. This article will focus on how live streaming relates to online entertainment in Canada while mentioning some of the most important details.
The Growing Adoption Of Live Streaming
Let us take the casino industry as an example. Imagine if all the games in this sector were to maintain their traditional feel, where players only interacted with computer algorithms, just because no innovation took place. Chances are that it could not actually grow. But now, live dealer tables for Canadian players bring a new experience by allowing you to interact with live dealers in real time, thus improving the gameplay.
You will agree that one of the reasons why players keep returning is the freshness of the gameplay. No one wants to play the same game over and over. Plus, since it has become possible to access casino experiences on the go, most players now want the games to be as real as possible. And thankfully, with live streaming technology, that is possible.
So, it should not be a surprise to learn that the country’s live streaming market has already hit 6,937.5 million, as Grand View Research notes. Remember, the modern market has really changed in terms of preferences. For example, more than 90% of customers rank immediate feedback as an important metric in their experience. And what better way to offer such experiences than integrating live streaming technology?
Improving Your Live Streams
As you have already seen, this industry is drawing the attention of very many people. And platforms like Twitch have a lot to do with this growing trend. In fact, a recent study revealed that active streamers had increased from three million in 2018 to more than seven million in 2023.
So, with the number of streaming channels increasing, you want to ensure that your streams are as engaging as possible in order to stand out. Here is how you can achieve that:
Use High-Quality Equipment
Do you know that, according to Blogging Wizard, viewers don’t take a lot of time before abandoning poor-quality live streams? Actually, most would take 90 seconds or less. So, the first step is ensuring your streaming equipment is good; otherwise, you will suffer losses. It gets even more serious if you are a professional broadcaster.
To cater to such needs, full HD or 4K cameras like the Panasonic HC-VX1 4K HD Camcorder can really come in handy. As a rule, you can never ignore customer experience and expect to do well business-wise. And now that about 92% of customers leave after two or three negative experiences, you want to avoid such instances as much as possible.
Never forget that streaming quality begins with capturing a good original image in the highest possible resolution. In case the original recording is poor quality, there is very little you can do to improve it. So, a good quality is indispensable.
The Role Of A Professional Online Video Platform (Ovp)
A professional OVP can help you with streaming solutions for handling and hosting video content and offer other tools like security. Consider the following features when thinking about an OVP:
- Check how the OVP distributes content
- Go for an OVP that allows broadcasting in full 1080HD
- Select an OVP with a 24/7 customer support system
Well, it is not just about your selected OVP—the video CDN they use can also make a world of difference. Content delivery networks (CDNs) form the infrastructure of servers upon which content is distributed. Powerful CDNs ensure that viewers can have a great experience regardless of where they are located. Some experts suggest CDNs with more than 100,000 servers.
One of the great problems of streams is latency. In fact, a study by the University of Massachusetts revealed that about 6% of users left broadcasts for every second of delay over two seconds. Having a robust CDN reduces such challenges, as the distance between the user and server is greatly reduced.
The Power Of Transcoding And Multi-Bitrate Streaming
Contemporary video players are very adaptive, allowing broadcasts to automatically adjust to users’ internet speed. Through transcoding, an OVP can make your video available in different renditions, allowing for multi-bitrate streaming.
That means if a viewer has a slow connection, the video will automatically adjust to a lower quality and vice versa. Since your video quality matches your viewer’s internet speed, you can always have the peace of mind that they are getting worthwhile experiences. Always ensure that the OVP offers transcoding and multi-bitrate capabilities, as not all of them support these features.
In summary, live streaming seems to be the new order in Canada’s online entertainment industry, as many providers are moving in this direction. And along with the above comes the pressure to be competitive. But hacks like professional cameras and OVPs can let you really get ahead competitively.
