David Morey 
It’s not easy to start a small business. Consequently, it’s a tough decision to make. There are a few things to take into account in advance. This article presents six things to know before you start.
1. Have a Grasp of the Customer and Market
A business owner or manager can master startup sales and marketing and be successful even if they don’t have the best product or service on the market. Before starting a business, research your potential customers’ demographics and understand their buying habits.
Browse competitors’ websites, observe their activity, talk with similar businesses, and read what their clients are saying about them on social networks.
2. Start Small
Fund your idea if possible, and apply for additional funding when you have some growth. You might need to break up your service or product offering into smaller components so you can finance the early stages and gain some experience and traction.
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3. Build a Reliable Website
It’s difficult to find success as a business without a website, but this is only one of the steps. Before you can begin creating it, you need to buy a web hosting plan. Your hosting provider will store your data and files. Look for a service with an intuitive setup and use and check what type of control panel is being offered.
Choose a Platform
The ideal platform for an inexperienced business owner is intuitive and affordable. Consider the level of support, as some platforms have quite a steep learning curve. Choose one that matches your skill level. Make sure you can afford the cost of your platform. The more tools and features a platform offers, the higher the price.
A proper content management system can control and customize your site’s configuration. WordPress is one of the best systems to create a website of any kind, from a personal blog or portfolio to a fully-fledged e-commerce site. You need to know how to install plugins and change website themes using CSS. On the plus side, its software is free. You need a domain name and a separate hosting account.
Whichever platform you choose, it should have responsive user support via forums or resource pages. Live chat can be the best option, but it depends on the bot they use. Expecting human support by live chat for a low price is unreasonable.
Pick a Hosting Plan
Pick a suitable web hosting plan once you’ve found the right hosting company. Choose a domain name relevant to your business brand. Ideally, it should be short. It will be your website address. Don’t use hyphens and numbers. Some hosting companies even offer free domain names with their plans.
You might find shared hosting the best option when you’re still launching your startup. Eventually, you can upgrade to a plan that accommodates higher traffic. Consider your expected traffic volume to estimate your storage and bandwidth needs. Make sure the hosting company offers an SSL certificate and other integrated security features, as well as anti-DDoS protection.
Page loading speed is critical to good user experience and search engine optimization. Reliable customer support is a consideration, as you might not be able to take care of this while trying to get your business off the ground.
4. Draft a Business Plan
Concurrently with the above, work on your business plan. Decide on whether you’ll have a sole proprietorship, partnership, or an LLC. Your plan should reflect your goals and anticipated results. You might make a profit of $45,000, but if you have children or elderly parents who need support and live in a big city, it probably won’t be enough.
5. Know Your Expenses
You need to establish your projected profit and startup expenses, sales, cash flow, and much more. Look for ways to reduce expenses.
Use social media and email marketing – they are some of the most cost-effective tools around. Traditional advertising methods are far more expensive.
Almost two-thirds of startups fail within a decade of launching, and more than a fifth fail by their first year. Usually, this happens because the owner is trying to do everything by himself. One person rarely has the experience and knowledge to cope with every business situation. It might help to attend events targeting small businesses or events organized by the local Chamber of Commerce. Use chat groups, podcasts, and other online resources to obtain knowledge from other people’s skills.
