David Morey 
With 4 billion daily email users, 64% of small businesses include email marketing as part of their overall marketing campaign. If you were thinking that due to the advances in digital communication, email was outlined, maybe give that another thought. Email marketing is still going strong, sometimes providing 40% more efficacy in acquiring clients than some social media platforms.
Is your company investing in email marketing? If the answer is no, but you want to start an email marketing campaign, continue reading. Our friends from a Chicago SEO company shared their professional knowledge with us. Keep scrolling to learn the ins and outs of email marketing and the essentials to launch a profitable campaign.
What is email marketing?
Email marketing is a powerful direct marketing channel that allows businesses to share their products or services and update customers on their contact lists. It helps make your customers aware of your company’s latest offers, items, and news. Since subscribers willingly choose to sign up for your business emails, it’s more likely to convert them through this method than using other channels. This strategy can play a crucial role in your overall marketing strategy, helping with lead generation, brand awareness, and keeping clients engaged in between purchases.
Modern email marketing has parted ways with old one-fits-all mass email campaigns. Today, these campaigns focus more on consent, segmentation, and a personalized approach to engage your target audience effectively. That may seem time-consuming, but software and marketing automation can do most of the heavy work for you.
Different types of email marketing
You have endless possibilities when it comes to reaching your audience through emails. These are the email types that drive better results for most brands:
- Welcome emails
- Newsletter emails
- Promotional emails
- Milestone emails
Welcome emails
Welcome emails are your company’s first email communication with a potential customer or current client. You can send a welcome email after a client’s first action with your business – like creating an account or signing up to your email list. Ideally, you would send the email within 24 hours of the customer’s action. You can use this type of email to introduce the user to your business and maybe offer a free bonus or special discount.
Newsletters are widely used on email marketing campaigns and are sent on a schedule – once a week, the first day of the month, etc. These emails often highlight new products or services, contain company updates or announcements, and promote events or the company’s blog.
In addition to marketing new customers, newsletter emails are an excellent way to target your existing clientele. You can share customer success stories, insight about your services, content about how to use your products, or promotions your business is running.
Promotional emails
Promotional emails are by far the most frequent type of email users receive. These types of emails focus on getting the word out about your business’s new products or services. Since these are the most common types of emails, you should try to make yours stand out. You can provide details about your offers through promotional emails, displaying features and benefits.
Milestone emails
Milestone emails give you the chance to connect with your clients by highlighting personal milestones they reached with your company. For example, you can send milestone emails to customers who have been with you for a year or send a promotional discount to clients on their birthdays. Since milestone emails are highly personalized, they drastically trigger response and conversion rates.
Launching a successful email marketing campaign
These are the steps you should follow to run your first email marketing campaign:
- Assemble an email list: Your ideal audience has given consent and wants to receive your emails, and most importantly, they expect to hear from you.
- Create outstanding content: The campaign will only succeed if it has well-written, compelling content that provides value to the reader.
- Deal with recipient issues: If an Internet Service Provider thinks your email is spam, they will immediately block it. And if individuals don’t recognize you, they will flag your email as spam. It would help to deal with those issues quickly before they harm your reputation.
- Track the results: Examine the analytics to see your campaign’s effectiveness and what you can improve in the future.
- Fine-tune your campaign: Now that you have sent your first round of emails and tracked the results, continue optimizing your content and strategy to maximize the outcome.
Final thoughts
Email marketing continues to be one of the strongest features you can include in your digital marketing campaign. Crafting a profitable email marketing campaign has nothing to do with luck. It requires detailed planning and fine-tuning your strategy until you get the desired results. Are you ready to launch your first email marketing campaign and build better customer relationships? You can always get in touch with a digital marketing agency to guide you on your first steps toward a successful campaign.
