David Morey 
Managing PPC campaigns is a huge headache. Especially if you’re overlooking hundreds or thousands of products, constantly tweaking bids, and trying to squeeze every last conversion out of your budget, things can get overwhelming fast. You will need at least 2 people to manage all that, but not if you’re using proper automation systems.
That’s why more and more e-commerce businesses are turning to PPC automation tools to take some of the burden off their shoulders.
The PPC Hamster Wheel
Remember the days of manually adjusting keyword bids every morning? Or staying late to pause underperforming ads? For many marketing teams, this is still the reality. Some companies are spending nearly 30 hours a week just on routine PPC maintenance – that’s basically a full-time job!
The worst part is that all that time spent on mundane tasks means less time for creative thinking and strategy development. It’s like being stuck in a hamster wheel – running faster and faster but never actually getting anywhere new.
Automation Makes Things Easier
This is where automation steps in to save the day. Today’s PPC automation tools aren’t just basic rule-based systems anymore. They’ve evolved into sophisticated platforms that can:
Handle tedious feed updates automatically Make intelligent bid adjustments based on real performance data Pause or boost campaigns based on inventory levels Create customized ad copy at scale
One company managed to reduce their team campaign management time by 68% after implementing automation. That’s not just an efficiency gain – it’s a complete transformation of how they work.
What’s With Google Shopping?
If you’re in e-commerce and not using Google Shopping ads, you’re probably leaving money on the table. These ads have become absolutely crucial for online retailers, with some studies showing they drive up to 65% of all retail search ad clicks.
The problem is, or can be, Google Shopping which can be incredibly complex to manage manually. You need perfectly formatted product feeds, regular price and inventory updates, and constant optimization to stay competitive. Try doing that for thousands of products without some form of automation, and you’ll quickly find yourself in spreadsheet hell.
Not All Automation Is Created Equal
Here’s something nobody tells you: implementing the wrong automation system can be worse than no automation at all. Many businesses have wasted thousands on overly complicated platforms that their teams never fully utilized.
When choosing an automation tool, look for:
- Intuitive interfaces that don’t require a PhD to understand
- Seamless integration with your existing systems
- Scalability that grows with your business
- Customization options for your specific needs
The right tool should feel like it was built for your business, not like you’re forcing your processes to fit the tool.
The Human Touch Is Still Irreplaceable
Despite all the benefits of automation, there’s still something to be said for human intuition. The most successful businesses use automation to handle the grunt work while keeping humans in charge of strategy.
A good automation system handles the ‘what’ and ‘how’ of our campaigns, but humans still need to decide the ‘why’.”
