Jryntorica Qysalind 
Today, the realm of online gambling is more dynamic, especially with the advent of mobile gaming. As such, operators need to be creative in promoting their platforms. A tailored marketing approach is required if operators want to attract players and thrive in the community.
With millions of European players seeking rewards and excitement, convincing them to register on one platform over the other can be quite tricky. However, European online casino operators have devised creative ways to lure players to their platforms. In this article, our focus will be on some of the trends that have been making their rounds when it comes to mobile casino marketing in Europe.
Common Trends in Mobile Casino Marketing in Europe
Mobile online casinos in Europe are experiencing rapid growth, which is driven by several key trends. Below are some of the common trends that have been effective in attracting players to one platform over the other, thus reshaping the industry.
1. Alluring welcome bonuses
One of the first strategies operators are using to lure players to their platform is by offering alluring welcome bonuses. These bonuses are the first thing players get when they choose to register on the platform. It ranges from free spins to a free bet bonus. Players can use the free spin or free bet bonus to wager on specific games to elevate their experience on the platform.
Some operators even take the welcome bonus as far as making it a no-deposit bonus. As such, all players need to do is create an account on the platform to be eligible to claim this bonus. However, players need to note that the welcome bonus they get from operators comes with certain terms and conditions, most importantly the wagering requirement. So, to successfully withdraw the bonus, the wagering requirement and other conditions must be met.
2. Special discounts and promotions
In addition to alluring bonuses, operators also offer players competitive special discounts. For example, a cashback bonus is a common discount players can find at many European mobile online casinos. A cashback bonus offers players a certain percentage of the money they lost wagering mostly on a specific game.
Other promotions you can find operators, offering are reload bonuses, promo codes, and so on. Promo codes are periodically released by operators often via email to selected players, or on their social media handles. When used, the promo code allows players to claim certain offers such as free spins, bonus money, and so on.
3. Loyalty programs for players
Another strategy most European mobile online casinos use to lure players to their platform is a loyalty program. Essentially, this program is designed to reward players for their consistency in using one platform. Every loyalty program varies in the way points are rewarded and the prize players can cash out. But it’s more common to see loyalty programs offering players bonus points that are claimed the more players wager on games.
The more points a player has, the higher they are in the loyalty program, which determines the type of bonus they have access to. Also, these points can be converted to free spins or free bets. Additionally, operators offer players at different levels in the loyalty program access to exclusive games, personalised customer service, and so on.
4. Affiliate marketing
Another common marketing strategy operators use to get their brand out there is by using affiliate marketing, which has been a very effective strategy in Europe. Essentially, affiliate marketing has been successful because players are more likely to register and use a platform if it is recommended by a close or trusted person.
To get started with affiliate marketing, register on the platform and get your special referral code or link. When you share this link or code with friends and family, and they register on the platform using it, you get a reward for every deposit they make or wager they win, as the case may be depending on the operator.
5. Tournaments and events
Tournaments and events are another brilliant way operators lure players to their platform. Hosting online tournaments and events has been an effective way to engage players. By offering alluring prizes to be won at the end of the tournament, operators can create excitement amongst players and attract them to register and use their platform.
These tournaments and events are then promoted across social media and gaming communities, which significantly increase participation and showcase the casino offerings. A common example is progressive jackpots, with different pot sizes that can be won periodically. Some tournaments require players to pay an entry fee to enter them.
6. Supporting several live dealer games
Also, platforms that support live dealer games have been one of the features players look out for when searching for platforms to use in Europe. Live dealer games offer a different level of thrills that tend to hit differently amongst players. It gives players a unique gaming experience, especially table games like blackjack, poker, and baccarat, to name a few.
Note that most online casinos in Europe offer players different variants of live dealer games. There are various variants to meet the different needs of players. Some of these variants offer different bet limits, betting rules, etc.
7. Improved payment solutions
More importantly, funding and withdrawing from your online casino account are a lot easier in Europe thanks to its broad support of payment methods. Especially if the casino has a mobile app, players can easily navigate from the casino app to the payment app with a click of a button. From card payments to e-wallets, bank transfers, and cryptocurrencies, players can select from a long list of payment solution merchants in Europe.
These added conveniences may have many worried about players easily developing gambling problems. However, the gambling regulators in Europe require operators to ensure a safe gambling environment for players. As such, players have the option to use the different gambling addiction filters, such as limiting deposits, timeouts, and so on, to help prevent developing gambling problems.
