David Morey 
Cryptocurrencies have taken the world by storm and revolutionized it ever since. It’s enough to scrutinize what online charts disclose about the unmatched progress of cryptos like Ethereum and Bitcoin to understand the level of international prominence to which they rose in such a short time. Accessing the ETH price chart, for instance, will show investors insights ranging from the YTD prices to the market sentiment regarding the asset’s performance.
Whether we talk about business payments, investment options, cryptography, decentralized applications, and so on, the effects of the new tech are undeniable. While blockchain technology and digital money are the foundation and cornerstone of web3 development, the fact that they’re embedded in the web2 realm is not to slip anyone’s mind. With Bitcoin, Ethereum, Litecoin, and several others at the top, the forerunning crypto projects have gained recognition amidst heightened activity in web2 communities. This fact can make things difficult for many crypto project managers, for some choose to focus too much on the web3 side, forgetting that web2 communities must be approached as well. In contrast, others overlook the future of the internet and bring cryptocurrency down to a few conventional elements.
Since web3 ventures and decentralization could also be synonymous, it’s safe to say that pushing them upward in reputed search engines is not enough. You’ll need SEO strategies designed for decentralized platforms and systems, like FAROO and Opencola, to name a few. Simultaneously, you’ll need to meet the basic requirements calling for qualitative blog content, social media exposure, and so on.
Meeting the best of both worlds implies spreading roots in web2 and web3 alike. How can you do this?
Regulations and Obstructions
Generally, talking about the first promotions of cryptocurrency projects inevitably leads to pay-per-click advertising since this is how the majority of significant cryptocurrencies out there rose to fame. Nevertheless, the year 2018 brought about a turning point. Leading platforms like Instagram, Facebook, Twitter, and mammoth Google restricted any advertisement associated with cryptocurrencies, leaving little room for project managers to reach communities through some of the most appealing avenues until then. Fortunately, the ban’s imposition lasted three years, and restrictions began taking the form of strict campaign requirements—so strict that blockchain startups found it impossible to adhere to.
You can see how multifaceted blockchain SEO strategies actually are. With so many areas, each bringing about its own restrictions and requirements, it can be frustratingly easy to pour your money into a seemingly efficient but futile campaign. This is why you’ll need to perfect your approach and expand your knowledge, whether you leave your work to your inbound SEO team or to employed experts.
The Definition of the “right” SEO Strategy
Despite the heading’s allusion, no one wants to deceive you into thinking a “correct” SEO strategy exists for crypto projects (or any other venture). The proper campaign combines comprehensive strategies handpicked after thoroughly assessing your project’s particularities—or, should we say, its affinity with Web3.
Fortunately, cryptocurrency SEO campaigns can be branched into three big categories: website technical optimization, content internal optimization, and lastly, outbound optimization. Here’s what you should know about each.
Technical Indicators
Google, together with most of the search engines out there, relies considerably on these “technical indicators” that suggest how user-friendly a website is in terms of ranking its web pages. These measurements boil down to elements like the sitemap, structure, connection privacy, page loading times, and mobile friendliness – more or less. Despite a 2023 ruling that exempted “page experience” factors from the top indicators establishing the ranking of a website alone, it would be false to say their importance counts any less since then. Otherwise, you wouldn’t see SEO campaigners and developers make this much capital of these workings, to say the least.
Enough beating around the bush – these steps clearly point where your focus must lie.
- You’ll need an SSL certificate to authenticate your webpage and encrypt its connection. Simply put, your page should preferably start with “https” instead of “http”. As you may already know, the former prefix indicates a stable and safe connection.
- For better code maintainability, you’ll have to disclose HTML for the first page on the server. Numerous crypto projects don’t return HTML copies to the search engine, making them irrelevant to Google’s web crawlers.
Optimizing Site Content
Optimizing your site’s content doesn’t have to sound perplexing at all if you keep five elements in check, namely:
- The text must be completely unique, for Google’s learning algorithms are becoming increasingly proficient in spotting fake content that’s not hand-crafted. Such a disadvantage can lower your internet promotion and search result position.
- Everything from the text’s title, subheadings, layout, and critical listicles must be on point.
- The blog’s title must be catchy, flawless, and indicative of the content to attract reader engagement.
- Texts must be reader-friendly, decipherable, and expressed in phrases and words that are natural for daily speech. The content’s color, design, and font weigh just as much in readers’ eyes.
External Optimization
While a catchy structure, readability, the proper keywords, and the matchup of the title and writing bring unparalleled results; more must be done to make the most of your SEO campaign. Once external strategies are implemented simultaneously, your investment will turn into massive returns.
External optimization comes down to bringing high-quality backlinks, also known as links from a site to yours. Some SEO specialists could care more about the number when the truth is that between one to three external links from high-domain websites are enough.
Here’s how you can obtain such links:
- Publish quality guest posts that adhere to the guidelines above to media platforms and blogs related to cryptocurrency
- Obtain testimonials and reviews from reputed cryptocurrency bloggers
- Publish press release content on crypto news and media websites
- Trade links through cross-linking schemes.
Let’s Not Forget about Link Building
Link building is one of the most efficient ways to obtain traffic and rankings, but the quality of the links sets the stage for your success. Obtaining links from cryptocurrency businesses can be challenging and rewarding at the same time. As the blockchain and crypto industry matures, you’ll see more marketers lean on such methods to reach their goals.
Final Words
Web3 initiatives are all about newness, so your SEO strategy must meet these requirements to be successful. This is why it’s paramount to comprehend that making the most of your online presence implies coming up with an extensive promotion approach, as well as the adequate techniques for your specific project. Once these considerations are ticked off, the rest should be a breeze!
