Betano Enters The British Market Through Collaboration With Bvgroup And Kaizen Gaming
David Morey 
The premium brand Betano, owned by the technological giant Kaizen Gaming, marks a significant milestone – its entry into the British market of gambling and sports betting. This important step became possible thanks to the partnership between Kaizen Gaming and the leading operator BVGroup. Betano’s debut in the highly competitive British market signifies the culmination of one of the brand’s most successful periods in history. Meanwhile, Mostbet offers excellent conditions for players from Pakistan. Today, Mostbet Pakistan enjoys a great reputation among gambling and betting enthusiasts, as the company adheres to fair play rules and offers generous bonuses for both new and loyal players.
Global Achievements Of Betano In 2024
In 2024, Betano significantly strengthened its positions on the global stage. The brand became the official sponsor of two prestigious football tournaments – UEFA Euro 2024 and CONMEBOL Copa America 2024. Such partnerships allowed Betano to expand its presence significantly in Latin America, one of the most promising regions for the betting and gambling industry. The company not only flourished in the sports betting segment but also in the realm of online gambling, offering innovative technological solutions, effective marketing, and a responsible approach to gaming. These qualities distinguish Betano among its competitors and make the brand an attractive partner for leading providers and operators worldwide. Signing sponsorship agreements with UEFA and CONMEBOL marked a significant milestone in Betano’s global expansion, greatly enhancing the brand’s recognition among millions of football fans.
Synergy Of Betano And Bvgroup’s Technologies And Expertise
The international recognition of Betano led to a partnership agreement with BVGroup – a significant player in the British gambling market. Leveraging BVGroup’s innovative technologies and extensive experience in the local market, Betano will offer British players an unprecedented betting and gaming experience. Expected features include real-time betting during sports event broadcasts, enhanced accumulators with higher odds, bet boosting options for increased potential winnings, and the popular Bet Builder product allowing flexible pricing and creation of custom bets.
The merger of expertise between the two operators will ensure the synergy of high-performance tools and functions necessary for Betano’s successful long-term presence in the British market. An additional advantage will be Betano’s rich portfolio of online gambling products, including hundreds of popular slots, live dealer games, various roulette options, blackjack, poker, and other classic casino games from leading software providers.
Focus On Security And Responsible Gaming
A key factor in achieving the set goals will be a safe gaming environment and a responsible approach to gambling, areas that receive close attention from both Betano and BVGroup. This shared strategy will enable the partners to establish strong positions in one of the world’s largest regulated betting and gaming markets. Julio Iglesias Hernando, Commercial Director of Kaizen Gaming, commented: “Currently, Betano operates successfully in the markets of Europe, Africa, and America, offering our clients cutting-edge online betting on our own platform. Entry into the British market is a significant milestone, and to ensure success, we needed reliable partners, whom we found in BVGroup. We are proud to have combined our advanced technologies and extensive experience with BVGroup’s expertise in local regulation and compliance.”
Both companies prioritize creating a safe environment for players. Betano and BVGroup offer self-exclusion tools, set limits on deposits and bets, as well as mechanisms for identifying signs of problem gaming with subsequent informing and assistance to players. Additionally, Betano is a pioneer in integrating AI solutions for monitoring user activity and early warning of potential issues.
Perspective From Partners
Brent Almeida, Commercial Director of BVGroup, shares optimism regarding the collaboration’s prospects: “Over the past few years, Kaizen Gaming and its flagship brand Betano have solidified their status as a leading operator in the online gaming industry. This is evidenced by partnerships with such major global sporting events as the 2022 FIFA World Cup, Euro 2024, and the 2024 Copa America. We are proud to collaborate with Kaizen Gaming in introducing the Betano brand to the British market. Our technologies and operational capabilities will allow us to create a safe and exciting gaming environment for sports fans, which they expect from such an authoritative brand.”
Hernando also emphasized the importance of choosing the right partner for a successful debut: “Entering one of the world’s largest regulated online gaming markets is not easy. To ensure success, reliable partners with a deep understanding of local specifics are necessary. It’s somewhat akin to competing for a place in the Premier League of football. Finding the perfect partner was our top priority, and we found it in the experienced and respected BVGroup, which has years of experience in the British market. We are confident in the success of our partnership in the British market thanks to the synergy of Betano’s technological capabilities and BVGroup’s expertise in local regulation, compliance, and marketing.”
